Our guest today figured out how to solve a huge problem for her fellow ambitious women and not only did she solve it, but she did it with STYLE. The problem? Harsh BLUE LIGHT that is constantly being emitted by our Phones, computers, tablets, tvs…… SCREENS. ARE. EVERYWHERE. And you can’t deny it, because you’re listening to this on some type of tech, SOMEHOW! Whether we like it or NOT, we’re a generation of SCREENS, and with screens comes BLUE LIGHT. Work… leisure… communication… you’ve probably heard about how bad blue light is for your eyes to be exposed to around the clock, AND if you’ve hung around in my corner of the internet— you’ve probably seen me rocking my blue light blocking glasses, or heard me gushhh about my obsession with today’s guest and her business-baby— Natalie Rogers of Klassy Network, which is now a MILLION DOLLAR e-commerce business that has seen exponential growth, all because Natalie WENT FOR IT. 

After her own struggle with the side effects of blue light, Natalie saw an opportunity to fill a need for stylish, quality blue light glasses. Bringing fashion and function together, she set out to not only help women with eye strain and lack of sleep from blue light exposure, but also to make the women who wear them feel confident and beautiful. This meant designing frames and picking color options that would fit her customers’ individual style. Through this process, she discovered the true root of her business…..people. 

Natalie started receiving pictures from women all around the world wearing Klassy Network glasses and feeling fabulous in them! The pictures were from entrepreneurs, fitness coaches, stay at home moms, students, nurses, and more. As Klassy Network grew, designing frame styles and colors took on a life of its own and became more about personalities and diversity, voice and acceptance, while the smiling, confident faces from customers became the inspiration and mission. Get ready for Natalie to shed some LIGHT on blue light and what it takes to build a million dollar empire! 

Review of the week – 5 stars – Emmea5

Natalie’s first biz + entrepreneurship (9:00)

A solution to blue light (11:01)

WHAT is BLUE LIGHT? (14:30)

Eliminating blue light (15:30)

Digital eye strain (17:02)

How Klassy has changed + grown (19:20)

The Grind & Be Grateful Accelerator (22:00)

Pursuing your passions (27:00)

How Natalie has personally changed + grown (29:15)

“I was taking messy action but my confidence just wasn’t there in the beginning; I had to do a lot of self + personal work to be the Founder + CEO of Klassy Network and continue to represent it the way that I wanted to do it” (30:00)

“Nobody really cares, it’s really what I care about, and what I want this business to be!” (30:44)

Being unapologetic (34:08)

“What is it that’s exciting you?” (39:35)

What it’s like working with + owning a biz with your significant other (43:20)

Shutting off work (43:00)

Challenges (44:00)

Staycation weekend (46:00)

What Natalie is currently grinding towards + one thing she is hugely grateful for (50:10)